Little upgrades.
Big flavour.

Crumble Plus is the optional paid tier of Crumble, the social food map. It adds an AI food scanner, AI label scan for the tasting journals, an unlimited wishlist, uncapped daily Crumb Hunt questions, a daily XP bonus, and an extended emoji pack. Everything core — tracking restaurants, rating dishes, the shared friends map, and the tasting-journal add-ons for coffee, tea, matcha, wine, whisky, and beer — stays free. Plus itself isn’t on sale yet: there’s no payment method connected, and nothing here can be bought today.

Each add-on turns Crumble into a dedicated tasting journal for that drink — and the add-ons themselves are free for everyone. You keep a shelf of what you own — bags of beans, tins of matcha, bottles of wine or whisky — and log tasting sessions against them with notes and a six-axis flavor profile tuned per drink: acidity and body for coffee, smoke and oak for whisky, tannin and fruit for wine. With Plus, you can scan a label and the AI fills in the details.

Plus isn't available to buy yet. The plan is three tiers — €1.99 per week, €4.99 per month, or €29.99 per year, with the annual working out around €2.50 a month — but no payment method is connected, so nothing can be purchased today.

Crumble runs no paid advertising, no ad networks, no algorithmic feed, and never sells data — that's the product's core promise. A few venues we partner with can appear as a marked pin on the map; that's a swap of promotion for promotion, nobody pays us for it, and it never touches how places are rated or ranked. Plus is intended to pay for hosting, maintenance, and the per-call AI costs behind the scanners, so that members fund the app and your eating habits never have to.

Yes. Tracking restaurants and cafés, per-dish tenth-of-a-star ratings, the wishlist, the shared friends map, dietary tags, trips, the tasting-journal add-ons, and daily Crumb Hunt rounds are all free — Plus removes caps and adds the AI extras on top.